In compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and Dutch data protection legislation, 5 Star Equine Sales Ltd. collects and processes personal data (such as name, contact details, and payment information) for the following purposes:
Performance of a contract: Managing the auction process, verifying identities, facilitating sales, and fulfilling purchase obligations.
Legal obligations: Retaining invoices and payment data for tax and accounting purposes.
Legitimate interests: Ensuring the integrity and security of the auction platform, preventing fraud, managing business operations, and facilitating post-sale services related to insurance coverage.
Consent: Sending marketing updates, newsletters, or promotional emails.
By registering on our platform, you agree to receive marketing and newsletter communications from 5 Star Equine Sales Ltd. relating to auctions, horses for sale, upcoming events, and company updates.
You may unsubscribe or withdraw your consent at any time by clicking “Unsubscribe” in any email or by contacting us at info@5starequinesales.com.
Following completion of a sale, 5 Star Equine Sales Ltd. may share participants’ contact details (name, phone number, and email address) with Markel Insurance for the sole purpose of offering quotes and coverage options related to horses purchased or sold through our auctions.
This processing is carried out under Article 6(1)(f) GDPR (legitimate interests), as it supports the provision of beneficial post-sale services to participants.
Participants may object at any time to this data sharing by contacting us at info@5starequinesales.com.
Invoice and payment data: Retained for 7 years in accordance with tax obligations.
Customer account and transaction data: Retained for 2 years after the last transaction.
Marketing data (e.g., email lists): Retained until you unsubscribe or withdraw consent.
Personal data is only shared with third parties where necessary, such as:
Payment providers
IT service providers and hosting partners
Logistics or transport partners (where relevant)
Markel Insurance (for post-sale insurance quotes)
Where personal data is transferred outside the EU/EEA, such transfers are safeguarded under the EU-US Data Privacy Framework, Standard Contractual Clauses (SCCs), or other lawful mechanisms to ensure adequate protection.
You have the right to:
Access, correct, or erase your personal data
Restrict or object to its processing (including the sharing of your details with Markel Insurance)
Withdraw consent at any time for processing based on consent (e.g., marketing and newsletter emails)
Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe your data is being processed unlawfully.
We do not use automated decision-making or profiling that produces legal effects or significantly affects individuals.
For privacy queries or to exercise your rights, please contact:
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